Earning through YouTube (Call to subscribe and ‘like’ The “Eimi Laugh story”)
In an age when smart phones are extensively used by many people to waste not only their precious time and money, some people seems to have learnt to exploit the massive smart phone use to earn “some money” through uploading short video clips. Innovative group of people have started making short entertainment movies and put their “production” on YouTube for “sale”. The producers of such short video clips towards the end normally appeal their viewers to subscribe and press the like button. The producers not only feels encouraged by many “likes” and “subscribers” to their “sites” but also gets some monetary returns for their “work” if they have over a certain number of “likes” and subscribers. Clicking to such video sites being a form of prepaid system the viewers cannot escape payment for what they have viewed. Production of short video clips meant for entertainment based on common happening in the contemporary society are also low cost and do not require a fairly huge budget. A reasonably good quality Smart phone with camera attached is enough to shoot short video clips though a little bit of expenses would entail in its editing and uploading, etc. It does not also require a brain racking exercise to think or write scripts for such “short movies”.
A group of youngsters from a village in Churachanpur district fast transforming from its rustic nature to a model village is said to have been behind the production of such an entertainment video clips in sequels appropriately termed episodes in ascending order with the addition of one such each time. The title of the “work” too is aptly given – “Eimi Laugh Story”. The different episodes are a reflection of the fun side of the popular mentality and happenings in the present day socio-eco-political life of the tribals particularly the Thadou-Kuki speaking group. Most of the episodes contain an element of moral or something to be learned apart from the fun, which is the main theme anyway. The artists here reportedly found sponsors for production of subsequent episodes and they rightly deserve the much needed accolade and encouragement.
Another group of youngsters from Imphal, equipped with the latest craze brand of martial arts, have also come out with a short video clip with an appeal to help promote their work by pressing the “like” button after watching the same. Unlike conventional martial arts these young boys here displays their skills in Thai kick boxing sensation Tony Yaa’s powerful somersault kick style. This way the artiste or the production group not only keeps themselves engaged for a meaningful activity but also entertains their viewers and send a message to those hit indirectly through a kind of “film media”. Another good side of this type of “work” is that the smart phone attached social media use, to an extent, is diverted from useless gossiping, argument, spreading hatred or wrong information, towards making one laugh and entertained.